A look at Fendi: From ready-to-wear to the baguette bag

Imagine you’re walking through the streets of Rome and you see a beautiful bag in a shop window. The brand? Fendi. Founded by Edoardo Fendi and Adele Casagrande in 1925, this iconic fashion house has become synonymous with luxury and craftsmanship. Adele began her career in 1918 with a leather and fur shop in Rome. After their marriage, they changed the name of the shop to Fendi, marking the beginning of a fashion empire. In the spotlight this time: Fendi.

How it all started: the meeting and the success

In the early 1920s, Edoardo and Adele met. Adele already had experience in the fashion industry and Edoardo brought his entrepreneurial spirit. Together they opened their first shop on Via del Plebiscito in Rome, selling leather goods and furs. Their shop quickly became a success thanks to its high-quality craftsmanship and unique designs.

Family business in bloom: The power of five sisters

The couple had five daughters: Paola, Anna, Franca, Carla and Alda. Each daughter played an important role in the expansion and success of Fendi. After Edoardo's death in 1954, the five sisters took over the company. Paola was responsible for the fur department, Anna for the bags and accessories, Franca managed customer relations, Carla coordinated the business activities and Alda headed sales.

Innovation through collaboration: Karl Lagerfeld's influence

In 1965, Fendi began collaborating with then-emerging German designer Karl Lagerfeld, a partnership that would take the brand to new heights. Lagerfeld introduced the iconic double ‘FF’ logo and experimented with fur in a way that made it light and wearable. His innovative approach changed the perception of fur, making it more accessible and fashionable.

The Rise of Prêt-à-Porter: A New Dimension for Fendi

In 1977, Lagerfeld introduced Fendi's first ready-to-wear collection in the short film "Histoire d'Eau", considered the first fashion film in history. This was followed by the first shoe collection in 1978 and a series of perfumes in the 1980s.

Iconic bags: The baguette and peekaboo bags

In 1997, Silvia Venturini Fendi, granddaughter of the founders, created the iconic Baguette bag. Inspired by the way French women carried baguettes under their arms, the Baguette became a symbol of style and elegance. The bag gained worldwide fame after appearing in the television series Sex and the City . The Peekaboo bag, introduced in 2009, also became a huge success and cemented Fendi's reputation in the fashion world.

Modern innovations: Fendi's sustainable future

In recent years, Fendi has focused on sustainability and innovation. The opening of the state-of-the-art Fendi Factory in Tuscany is an example of their commitment to craftsmanship and eco-friendly practices. Designed to blend in with its natural surroundings, the factory exemplifies Fendi's dedication to both quality and sustainability.

Silvia Venturini Fendi herself would wear these Vilix bags

Here's an in-depth analysis of three selected Vilix bags and why Silvia Venturini Fendi could wear them:

1. Rana bag:
• Features: The Rana bag has a minimalist design with a refined finish and a subtle elegance. It is made of high-quality material and has a versatile black color.
• Why Fendi? : The simplicity and luxurious look of the bag reflect Fendi's attention to detail and craftsmanship. The clean lines and timeless style fit perfectly with Fendi's style.
2. Caro bag:
• Features: Our Caro bag has a modern and stylish design with a crocodile pattern. It combines a classic shape with a bold texture, which gives a sense of luxury and exclusivity.
• Why Fendi? : Fendi is known for its use of exotic and innovative materials. The crocodile pattern of the Caro bag fits well with Fendi's experimental approach to fashion and use of high-quality leathers.
3. Mace bag:
• Features: The Mace bag has a unique shape and a playful look. It combines functionality with style and offers enough space for essential items.
• Why Fendi? : Combining practicality and fashionable design is something Fendi often pursues. The Mace bag offers an elegant solution for everyday needs, similar to the versatility of Fendi's iconic bags such as the Baguette and Peekaboo.

These phone cases combine style, quality and functionality in a way that Fendi himself would embrace. Silvia Venturini Fendi would probably appreciate these cases for their craftsmanship, innovative design and luxurious feel.

Interesting Facts About Fendi

• Did you know that Fendi's iconic double 'FF' logo stands for "Fun Fur"? This was introduced by Karl Lagerfeld.
• Fendi's "Bag Bugs" accessories, small furry keychains with faces, have been a huge success and an example of how the brand embraces playful luxury.

Be inspired by Fendi's craftsmanship at Vilix

Fendi’s journey from a small leather goods store to a global fashion icon has been remarkable. With groundbreaking designs like the Baguette and Peekaboo bags and a continued focus on innovation and sustainability, Fendi continues to be a leading force in the luxury fashion world. Like Fendi, Vilix strives to combine luxury, craftsmanship and innovative design. Discover the Vilix collection and be inspired by the timeless style and quality these bags have to offer.